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Feature: JetsonMade On Being A Hit Record Magnet and ‘Boy Meet Beats’ Academy

JetsonMade
JetsonMade

At only 26, JetsonMade has already established an extensive catalog of smash-hits that can rival that of a legendary producer. The Grammy-nominated hitmaker has produced platinum-selling records including “Suge” and “Bop” by DaBaby, “What’s Poppin” by Jack Harlow, “Start With Me” by Roddy Ricch and Gunna, “Vette Motors” by NBA Youngboy, “It’s Giving” by Latto, and many more. His unique ability to produce compelling beats and galvanize the collaborative support of a versatile array of prominent artists has underscored his place as a young pioneer in the music industry. JetsonMade’s work has climbed the Billboard 100 charts and earned him two Grammy nominations.  

The multi-platinum selling producer also has a keen eye for entrepreneurship. The BoyMeetSpace Academy provides an accessible opportunity for rising music producers to gain the foundational business and production acumen to go the distance in their respective careers. Through the program, JetsonMade and the BoyMeetSpace label have created an incubator that invests critical resources and tools for the burgeoning wave of creatives in the music community. The academy, exclusively owned and operated by JetsonMade, marks the producer’s newest, independent endeavor, further diversifying his entrepreneurial portfolio. 

The program’s first course, BoyMeetBeats, will be available in three different tiers. The On-Demand version provides access to the full video-based program, written exercises, bonus resources, and access to the free community on the BoyMeetSpace Discord. Tier two is the On-Demand and Producer Network version. This gives access to the full video-based program,, written exercises, bonus resources, and access to the Exclusive BoyMeetSpace Academy community on the BoyMeetSpace Discord.   

Lastly, the premium version includes everything in the On-Demand program, plus participation in a live learning cohort led by an experienced producer, an Exclusive space within the BoyMeetSpace  community, and weekly lessons from jetsonmade and other high-profile producers. He is joined by award-winning producers Tay Keith, WondaGurl, and Pooh Beatz for the premium tier which has a limited availability of seats.  

Terzel Ron caught up with JetsonMade to discuss his highly decorated career, entrepreneurial ventures, and his favorite records that he produced.

You have a lot going on right now. Talk to me about the journey of Boy Meets Beats Academy. How did that all come about? 

It was a collective thing. Just a lot of different people, upcoming producers reaching out for tips and just random producer questions. 
It would be people like my mom and my other family members. They had friends with kids who wanted to produce and stuff like that. So, I started talking to them to help. We just thought it would be a super good idea to kind of create something that answers a lot of the typical questions that I get in one platform, and educate them a little bit further with that. 


So that’s where the whole academy idea came from. You had the foresight to make it sort of an educational course

I mean, yeah, that makes it sound technical, but really it was just something that I know that I want to put myself back in, like an upcoming producer informative, but people that I look up to active, because a lot of people who do courses and stuff like that, you know what I’m saying? 
 People who are not really in the mix of what’s going on. So I just felt like it would be good to come from me.

You produce a whole lot of stuff. So when people think about being a producer, they want to hear it from someone like you. Like, ‘Is LeBron teaching me how to play basketball right now as my coach, or is it just a random gym teacher?’

Exactly. 

A lot of people always give advice. But you figured, “let me make a course that people can actually pay attention to.” I feel like that entrepreneurial approach is something most people wouldn’t be able to do.

I found the right people to execute it with the majority of the actual course. And the structure of that came from being sought after. People kept reaching out for me to do panels, lectures, whatever. 
I’ve been talking for a long, long time about doing some sort of course. Right. I like courses in high schools that are like production courses. And so we talked about finding a way to either restart that at his high school, or revamp it or whatever. 

So when people kept hitting us up for him to do guest lectures and stuff like that, it just kind of made sense. And I know he had been wanting to do this for a long time, so we partnered with Cafe Media to kind of build out the course. 


Tell me about finding that partnership with Cafe Media. Were they someone who approached you? 

Ben has a super great relationship with them. He was the plug.

 He made it all come together. 

I feel like, as a producer, you kind of have that entrepreneurial mindset built in already because of all the relationships that you have to build in order to make songs come to complete fruition. What has been your favorite part of your journey so far as a producer? 


I ain’t gonna lie. My favorite part is buying laptops. I love buying laptops. That was, like, the best part, of course. Like, you know, you go platinum, build war, that’s regular. 
That’s not even regular, but it’s just, like the only thing that beat all of that was, like, being able to just go get a new laptop when I really want to. I had to grind up so much to buy laptops and stuff, like to make beats. 

So it was like when I could do it casually, it just felt good. The first day I went platinum, I went and bought another laptop and just was like, ‘all right, Mom, I’m going to make beats on this laptop platinum again.’ 
And I bought another one. That was like, the best experience for me. That was the best experience on my journey for me. 

That kind of sounds like you won the NBA championship, and instead of celebrating too long, you get right back in the gym that night to keep practicing.

Yes. I want to upgrade and go for better each time. 
And to be honest, even with this course, it was super good because we just recently got a studio here in Atlanta. So I was coming to the studio, like, at night and stuff like that, but when we had to shoot the course, we actually shot it at the studio. 
So it had me up here early, but just coming up here early kind of, like, motivated me a little bit more because I’m like, I forgot how I feel to be in the studio super early. 9, 10 A.M. So that was super good. 
I just felt like, man, I can’t be telling folks to go, ‘do this, do that,’ and I’m not doing this. It was good for me, too. 

There are a lot of other producers that helped you with this venture of Boy Meet Beats Academy. You got Wonder Girl, Tay Keith, and a few more. What was it like approaching them to help out with the idea?

It was just like calling the homies. Especially with Tay, because it was like my first producer friend, for real. He helped me when I did my first publishing deal. He gave me a lot of free game when I was coming into the game. 

That’s the right person to talk to. 

Yeah. So it was pretty normal, actually. Just a phone call. 

Let’s take it back a little bit. When you were coming up as a producer, who are some of the people in the field that you were looking at?

Ryan Leslie. He used to have, like, blogs on YouTube a lot. Timbaland. Because when I was downloading little drum kits and stuff, it was always Timbo who had, like, crazy sounds and drum kits. Sonny Beats too. Legend. I always used to like Sunny Beats. And he was always like, ahead of the wave. 
And he always brought up new artists. 

Your first placement was in 2015 with Slaughter King. Yeah. Tell me what that was like, because that was right before 21 got really hot.

That’s before a lot of shit. What was that like? I was in college, but I remember I was in the cafeteria. I couldn’t eat. I’m like, ‘man, I’m going to leave. I’m going to drop out. I’m going to drop out.’ 
Because this at the time, 21 was coming up. And a couple of days before that, I was like, ‘man, it would be crazy if I just get one on it.’ 
So it was like, what if I’m on the mixtape? I just remember like, came out. So I’m like, I’m going to eat lunch and then I’m going to go in the car, listen to everybody start calling me, text me like, ‘yo, you got one on 21 tape!’


So you didn’t initially know you would be on Slaughter King? 

Yeah, on God. This is Slaughter King tape. Slaughter King. So Slaughter Tape had already dropped. It was like, this one, he’s gonna be, like, the hottest on the underground scene. 


The tape that made 21, like, I was on it, but it came from Young Nudy, because one of my buddies was hanging with them, and I was sending Nudy a lot of beats. 
I probably send Nudy every beat that I had made at that point, because this one before, I had really mastered making beats well. So I maybe had like, seven to ten beats. 

What was your production system at this time? 


Logic. I was on Logic Pro 9. I just sent Nudy a lot of beats. And then I guess he ended up playing them for 21, and he ended up putting a song I produced on the tape. 

So you didn’t know 21 at this point? 

No. But I knew Nudy? I feel like he needs more shine. But this was like we got, like, my first that, like, song six that I ended up doing him in, like, 2018. That was, like, my first. Single. For real, like, with that magnitude. 



What was it called? 

Zone Six. Zone Six. And 2018 ended up putting, like, Future in Black and Remixed and stuff like that. 

What was your first song that made you realize, ‘all right, I’m on now?’ 


In the stage as a producer, every step, you get closer to where you want to go. At least with me personally, I was like, ‘okay, I’m on this level of producing now.’ 

After Slaughter King dropped, you’re now one of the hottest new producers. Did everyone reach out to you at that point? Was it that type of vibe? 

Not exactly. See, that was the crazy part. I started realizing, I’m still in college at the time. So I was like, man, I spend a lot of my time in college. I was in Charleston, South Carolina. The next year, like that next summer, when it was time to get out of school, I ended up just moving back to Columbia, South Carolina, and I just never went back to school. But that was kind of like the start of my journey, where I was putting everything into producing.

So you’re just like, this is my passion. I’m gonna throw everything in this shit. 


Yeah, but to answer your question, people didn’t necessarily come to me after that. It really wasn’t, like, the biggest song on the tape, so it didn’t really matter. That actually kind of gave me motivation because I’m like, ‘man, I don’t want to lean on that.’ 
I didn’t really have more placements coming up that I knew about. I’m not really plugged in. I’m like, ‘I need to keep working, but I need to get out of school. I need to fully focus on producing.’ It definitely was the start of my journey. 

What was it like when you were trying to make connections in South Carolina? 

Did anybody help you with that? 

Yeah, a lot of people were helping me out. Every other state, there’s kind of like a crab in the barrel type mentality. 

But I was linked with a lot of good people. 

Talk to me about linking up with DaBaby. Did you meet at the time you started working? 


No, we met in the studio. We had previously done some work. Like, we did a song called “No Love” on one of his previous mixtapes. But when we linked up, like the first time we did was “21,” which ended up being like his first single that went crazy. 


Did it come together because of TP? 

Yeah. I was sending new to a lot of beats and brothers like my beats. 
So he was just like, ‘bro. I work with Nudy. I can make sure of the placement.’ 

Did you have a plan to go this far? 


When I first started out, I really wasn’t educated about all the extra stuff that comes being a producer, I was just like, I want to be like, I want to change the sound of game. I’m a Leo brother. 
When I was starving, like, a lot of people were hating. 
I was like, ‘I’m about to pop. I just have to get right artists.’ I always say that I got to just link with the right artists who understand it. So just coming up, that was my goal, just to change the sound and do it my way. I wanted to pop my way because I tried to make other type beats, and it didn’t really work. 

How long after you started did you decide to create a label? 

2020, I say, but it really isn’t even a label. I wouldn’t call it label. It’s just a team. It’s whatever it needs to be. Once I started learning, like, of course I can make money off of and stuff like that. Once you start seeing Metro, South Side on Billboards, you start seeing producers shows, I was like, ‘that’s what I’m doing. ‘

There’s so many legends over in Atlanta, man.

But there’s a lot of legends that come from from South Carolina, too, though, bro. Like, you got Speaker Knockers just on the production side. You got Speaker Knockers. You got Super Mario. You got Pierre Bourne. You got me. You got TNT. You got Taj Money. We are low key goated. Yeah, to the producers, that is low key. 

Where do you see the future of Boy Meets Space and the Boy Meet Beats Academy in the next five years? 

Just more successful. Probably the next five years, we’re going to have, like a lot of plaques for sure. We’re going to be like headlining festivals out there. That’s what we’re going to be in the next five years. 

We work with a lot of talented people, so we’re not doing it ourselves. We’re going to be connected to somebody who’s doing it. As long as they perform. 

Will you actually be talking to the students who sign up and offer one on one mentorship at all? 

Definitely. We’ve got the Discord. I was just on the Discord the other day, just talking about regular stuff. 

I ain’t trying to be like no preacher, no big homie, OG. I wanted to be like if they walk into the studio, if they are hard, I’m going to sit down and work with them. I kind of just try to hop in and just keep the shit with them and work for it. 

That’s what it’s all about. Because it’s like when I’m 40 years old, I want the youngest to put me on something. I want to look like you guys. I kind of try to keep it open. That’s how I mentor. That’s mentoring in my weight. 


What was it like when you got your first Grammy nomination? When everything just started to finally pay off, off on a crazy scale? 

I thought I was going to win that shit. 


But you kind of expected you’d be nominated, right?

No. I feel like it’s because you’re in the weeds working, you’re working. Of course I knew about the Grammys, but I never associated myself with that stuff in my mind, you know what I’m saying? Like Billboard, I didn’t even know what none of that meant. 

Like being on Billboard, all of that. I always knew about it, but I never understood it until it was like happening. People like, yeah bro, you such and such charted on Billboard. I’m like, ‘damn, for real?’ Just seeing stuff like that was like, ‘okay.’ It was a learning experience. 
I received it differently because I wasn’t really expecting it. That’s why I could go back to the studio and do work. 


Did your family know? Your mom perhaps?

No. She heard it from others. She was like, ‘yeah, my coworker said her son listens to your music.’ It was just stuff like that. She just knew. I was like, ‘I’m getting a car, hear my son on the radio.’


What is next in terms of upcoming projects? Is there anything that you are dropping soon? 

Yeah, I think next year, I’m trying to go in and just do projects with a lot of upcoming artists. A lot of my successes came with different artists who were already big and stuff like that, so I don’t want people to think like that I’m leaning on that in any way. 
I realize there’s a lot of music coming out, so I’m just like, ‘I’m going to do music with a lot of people.’ Yeah. A lot of upcoming artists, though. 


Here’s a few fun questions. What’s your favorite food? 

Fried chicken! 

You have so many hit records that at this point, I got to put two of them against each other in a game I like to call “Song Versus.” 

Okay, let’s do it. 


What is your favorite? ‘What’s Poppin’ versus ‘Suge?’ 

‘What’s Poppin.’ I like how it sounded in the club and in the car. I just feel like that’s one of my best mixed beats. 


“BOP” by Da Baby versus Roddy Ricch’s “Start With Me.”

I’m going to have to go and start with me, bro. That whole project was crazy. 

Only reason I got to go start with me, bro, because that shit was just like, bro, me and PG was like riding Roddy before he popped. We were riding around to Roddy. He was, like, one of my favorite rappers at the time. 
This was before “The Box.” I don’t know which song he owed. 

Around the time of Feed the Streets

Yeah, this was around that time. So he was like, “Every Season” was cosign cosign. So that’s how he was bubbling too. 


That’s how I found out about Roddy. Meek Mill just kept posting them. 

Yeah, that’s why he got hot. So when he posted snippets, I’m like, “That shit hard.” That actually surprised me the most. Because it was just like, I watched that shit from zero. A lot of the shit. I watched zero. But like that one was crazy because it was like a puzzle. Bro, Cole Bennett on the video? I’m like, ‘damn, that’s hard. It’s going to go up.’ But as he went up, the growth was crazy. I didn’t see that shit growing, but it went like number two. That’s crazy. 


Last one for you. “Peace Hardly” by NBA Young Boy. This is one of my favorite songs! Versus “Vibes” by Dababy. 

Vibes! It turned my dog Nico up. He got paid!

Features

Feature: Devon Thompson

Devon Thompson

What  are  you  looking  forward  to  the  most  in  2024? 

No  bullshit.  No  bullshit  2024.  That’s  what  I’m  looking  forward  to. I’m  gonna  like  leave  all  the  negative  stuff  behind  and  like  try  and  change  my  mindset  about  certain  things.  So  I  feel  like  that’s,  and  also  work  harder  and  practice  more. Just  be  more  disciplined  within  myself,  I  think. 

Can  we  say  what  those  certain  things  are? 

Yeah,  practice  sitting  down  and  practicing  my  guitar  every  single  day  more. Because,  it  gets  hard  like  when  you  play  shows  it’s  easy  to  just  like  only  play  when  you’re  at  shows  or  during  band  practice  for  me  I  want  to  sit  down  and  be  disciplined  also  not  beat  myself  up  over  stuff  that  I  can’t  control.

A  lot  of  people  are  really  upset  with  themselves  when  they  like  especially  living  here  when  you  feel  like  and  you’re  an  artist  and  you  feel  like,  ‘God,  I  wish  I  was  doing  more.  I  wish I  could.  Why  don’t  I  have  this,  why  don’t  I  have  this,’  like  you  can’t  control  that  the  only  thing  you  can  control  is  your  personal  growth  and  what  you  put  into  it  and  like  you  know  if  if  you  got  something like  it  you’ll  get  it  out  if  you  really  work  hard.  You  can’t  just  sit  around,  you  can’t  expect  it  to  come  to  you.  You  have  to  work  for  it.  I  think  that’s  a  really  good  piece  of  advice  to  give  artists  in  general  because  you  know  we’re  in  a  new  game  social  media,  and  a  lot  of  it  is  like  creating  content  yourself,  and  I  know artists are making  a  lot  more  of  their  own  music  videos in  a  way  that  I’ve  never  seen  before,  have  you  noticed  that?  – I  have  noticed  that  because,  you  know,  TikTok  did  that.  TikTok  made  like  making  your  own  mini  music  video  a  thing.  So  I  actually  think  it’s  amazing  because  it  allows  artists  to  have  more  freedom  with  what  you  do.

I  think  that’s  really  special  and  it’s  really,  but  it’s  also  really,  really  hard to  do  that,  because  this  is  what  you  have  to  do. Every  day,  I’ve  struggled  with  that.  I  used  to  hate  it  and  now  I’ve  like  changed  my  mindset  we’re  like  no  I’m  gonna  like  do  this  and  embrace  it  and  really  show  people  like  what  I’m  about.

 I  think  everything  is  easier  when  you  have  a  team  of  people  and  people  who  just  really  like  add  to  your  circle  as  time  goes  on.  They  see  your  mission  and  your  vision.

Has  it  been  easy  for  you  to  find  your  team?

It,  surprisingly,  has  been  easy.  It’s  because  I’ve  been  putting  myself  out  there.  It’s  been  easier.  And  I  have  a  wonderful  team  that  I’m  working  with  right  now  already.

But  I’m  always  looking  for,  like,  expansion.  We  need  more  people  involved.  We  need  all  the  people  involved.  You  know,  your  fans  are  your  team.  You  know,  you  are  your  team.  Like,  everyone  a  part  of  it  is  important.

So,  like,  that  being  said,  I’m  always  looking  for  new  kingdom.  to  work  with  and  being  over  minded  So  like  I  feel  like  it’s  easier  now.

What  other  goals  do  you  have  for  the  year? 

My  goals  are  to  be  be  more  social.  I  can  easily  double  down  and  just  just  be  by  myself  and  working  on  stuff,  but  my  plan  this  year  is  to  make  more  friends  and  to  be  more  social with  my  family,  friends  and  with  new  people.  I  push  myself  further  this  year. My music  breaks  down  barriers  and  standards  for  female  guitar  players.  It’s  a  big  one,  because  we’re  still  it’s  still  really  stigmatized.

Talk  to  me  about  that  stigma  that female guitar  players  face.

So  many  women  are  scared  to  play  guitar,  and  a  lot  of  them  tell  me  they’re  like  I  am  too  scared  to  get  up  there  and  play  it  or  even  if  they  do  play  if  they’re  like,  um, ‘I’m  the  rhythm  guitar  player,’  or  whatever. You  don’t  see  a  lot  of  female  guitar  players  out  there  because  it’s  so  stigmatized.  If  they’re  not  like  an  insane  shredder  people  are  like  you  got  them  stuck  it  happens  so  much  and  i’m  a  Gibson  sponsored  artist,  so  i  they  saw  something  in  me  that  gave  me  hope  to  keep  pushing  myself  so  now  i  tend  to only  play  in  three  pieces. I’m  the  lead  guitar  player  and  lead  vocalist  this  year. That’s  what  I’m  going  to  push  on  people  because  I  have  some  really  not  that  good  like  okay  like  that’s  fine.

 It  used  to  get  to  me  and  now  I’m  like  just  use  that  to  practice  practice  and  be  disciplined  and  safe  off  it  just  do  it  you  know  that’s  what  I’m  doing. 

Do  you  think  that  female  artists  in  general  also  get  that  sort  of  stigma  and  is  it  coming  from  the  butthurt  men?
Absolutely.  Yeah,  no  totally.  It’s  the  main  the  main  thing  like  I  get  comments  online  that  are  like,  you  know  They  can  be  really  really  derogatory  and  and  it’s  you  know  what  it’s  Generally  men  or  very  jealous  women  who  don’t  like  themselves  and  hate  their  lives. And  I’m  like,  ‘why  do  girls  girls  hate  me?  Why  do  certain  men  hate  me?’

And  it’s  nothing  that  you’ve  done.  It’s  just  you  have  to  remember  that  there  are  people  that  just  love  to  hate  you  out  there.

They  love  it,  especially  because  you’re  doing  what  they  want  to  do.  They  want  to  do  what  you’re  doing.  And  you  just  have  to,  like,  you  literally  just  have  to  understand  and  recognize  the  personality  traits.  They’re  like,  no, that  is  not  a  person  who  is  cool  or,  like,  wants  to  help  or  even  knows  what  they’re  talking  about.  about,  you  know  what  I  mean?  Tell  us  a  bit  about  the  music  that  you  have  dropping  this  year  though.  Do  we  have  anything  to  look  forward  to  in  the  first  few  months?  Actually,  I  have  a  new  single  coming  out  in  like  a  week  and  a  half. And  my  goal  for  this  year  is  to  have  a  songwriter  and  I  want  to  be  a  part  of  it.  really,  really  creative  with  what  I’m  doing  this  year.  All  my  music  videos  are  like  mini  movies  type  situations, like  the  Twilight  Zone  kind  of,  and  I  like  creating…  I  really  just  want  to  pay  homage  to  the  universe  and  a  whole…  I  mean,  to  put  it  simply,  a  sort  of  vibe  on  everything.

 Like  with  my  branding,  with  my  merch,  like  this  is…  is  I  don’t  know  if  you  can  see  it  – oh  I  have  a  lot  of  teeth  in  in  like  my  merch  stuff  like  that  and  in  my  songs  just  like  really  Really  visceral  and  really  guttural, but  also  have  been  also  with  an  imperial  edge  And  I  want  my  music  videos  to  translate  that  it’s  gonna  mean  soon  So  I  want  to  be  cohesive  so  new  singles  out  and  then  we’re  gonna  have  and  I  have  a  lot  of  music  dropping  this  year.  And  I’m  playing  a  lot  of  shows  shows  and  that’s  what’s  been  happening  this  year  So  yeah  in  January  17th.

 What’s are you releasing?

It’s  called  I  love  you,  but  it  hurts  like  hell.

Who  are  some  of  your  favorite  musical  inspirations  from  Los  Angeles?

 Well,  I  don’t  don’t  sound  anything  like  her,  but  I  love  Phoebe  Bridger’s  ability  to  be  anti.  So  like  what  LA  is  not,  and  I  think  that’s  really  cool.

 So  I  like  that  she  can  do  that.  How  about  some  of  your  most  influential  artists  that  you  listen  to  growing  up  that  have  really  kicked  yourself?  Yeah,  growing  up.  Blondie  is  a  big  one  for  me.

 I  have  a  lot  of  80s  music  and  70s  music.  has  really  shaped  what  I  do.  So  Blondie  and  then  a  big  big  goth  like  inspiration  to  me,  Suzy  and  the  band  she’s  really  big  and  then  some  newer  stuff  like  or  kind  of  newer  some  like  some  deftome  stuff  some  my  bloody  Valentine  stuff  and  it’s  harder  for  me  to  find  newer  inspirations  just  because  like  I  don’t  know  it’s  just  it’s  it’s  hard  it’s  hard  for  me  and  then  uh  yeah  so

 those  are  some  of  my  inspirations  for  sure.  Dice  was  there  anything  else  that  you  want  to  grab  about  before  being  grabbed?  Yeah  I  think  that  a  lot  of  people  don’t  talk  about  again  what  I  said  before  about  how  disparaging  this  can  be  and  how  how  much  self -doubt  can  be  involved  with  this  um  and  I  have  been  my  worst  enemy  base  in  doing  this  and  um  you  know  my  I  think  a  lot  of  that  has  to  do  with  people  you surround  yourself  with.  You  can  tell  who  really  supports  you  and  who  doesn’t  and  who  are  out  to  get  you,  who  poses  your  friends,  but  they’re  not.  Make  sure  you  surround  yourself  with  loving  people  and  people  who  value  you  really.

 Some  talk  about  it  enough  here,  especially  with  people  who  aren’t  from  here  and  who  are  from  here.  It’s  just  like  both.  So  find  the  right  people  who  lift  you  up.  Both  of  you  guys  are in  a  relationship  sort  of  thing.  And  also,  just  walk  out  of  the  bullshit.  It’s  what  I’m  going  to  do  this  year  and  I’m  going  to  work  on  it.

 So  for  everyone  who’s  struggling  out  there  with,  you  know,  artist  identity,  sort  of  the  like,  “What  am  I  doing?”  You’re  here  for  a  reason,  you’re  here  for  a  reason.  And  just  believe  in  yourself.  Believe  in  yourself.

 Don’t  talk  but  thank  you  for  your  time.  Thank  you  so  much.

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Features

Feature: Leonte

Leonte

Leonte here! Tell us a little bit about the different things that you do. 

Yeah, so I mean, first and  foremost, I’m a person. And I like to be that way. I come with a lot of emotions and a lot of  ideas and feelings that I bring into my art and my work. I’m a model. I love to create very vivid images and stuff with posing and stuff like that. I’m also a creative director for a magazine called Lex Style Mag. It’s about creating a vibe between fashion and music, and really creating a home for that to collaborate and become real is something important for us.

But I also make music. I’m a singer. I make like alternative R&B, pop and rock vibes. I’m really just taking all of those and really just adding my own spice into it, adding a little bit of me and really my goal with that music is to create an environment and create an  environment where people can feel emotions that they may not you know be privy to or may not  have understanding of but you know they can empathize with the pain, empathize  with  the  joy,  empathize with the yearning, love, right? I want to create an environment that you  can experience those things safely amazing so how long have you been doing modeling yeah  so I’ve been modeling for 10 years I’ve been singing all my life I started off in my church choir  shout  out  yeah  so  for  like  most  people  that  started  off  in  the  church  like  singing  was  a big part of my life it was a big  part of my life I expressed myself. I started making my own  music physically about a year and a half, two years ago, is when I actually started that.

How has your journey in fashion really impacted your journey into music? 

Honestly, I think the fashion in the music industry is so interwoven that it was like a seamless  transition. I went from, you know, trying to figure out how to… create very vivid pictures and, you know,  how to do really crazy poses to, like, saying, “Well, how do I create a vivid sound with my voice?

If I do this type of movement while I’m singing, will the sound come out differently from this?”  Right? So everything just kind of translated differently, right? Saying like, “Okay, well, when I  do this performance, I want to wear this type of outfit  so  that  it  conveys  this  message while I’m performing this  song.”  Right?  Really  aligning  the  fashion  with  the  music  and  the  tone  with  the  environment  to  create  a  full  image  and  a  full  picture  is  kind  of  where  that  fashion  piece  really  really  locked  me  in.

As you said, you are now involved in the magazine. What has it been like going from  being the model to being the subject and actually having that creative control?

Honestly, becoming  the  creative  director  of  Lex  Style  magazine  is  one  of  my  biggest  accomplishments  today.  I  think  being  in  charge  of  the  visual  outlook  of  a  project  such  as  Lex Style  Mag has  put  a  huge  weight  on  my  shoulders  that  I’d  love  to  take  on. It’s really  giving  me  the  opportunity  to  take  my  wildest  dreams  and  put  it  out  into  a  visual  medium  and  share  it  with  the  world  is  something  that I  don’t  take  lightly.  I  think  it’s  something  that  takes  a  lot  of  time  and  effort,  it  takes  a  lot  of  attention  and  I  think  because  of  that  I’ve  been  able  to  take  all  of  my  years  of  modeling  and  understanding  what  poses  look  good  and  what  poses  don’t.

Kind  of  the  energy  behind  the  photo  and  what  clothes  will  look  good  and  what  poses.  I’ve  been  really  able  to  create  really  detailed  outlines  of  like  this  that  I  want  to  create  and  I  think  that’s  something  that  you  know  I’m  looking  to  bring  out  the  best  in  myself  for  this  magazine  and  for  others. I  also  do  freelance creative direction  for  other  brands, so  it’s  like  always  fun  to  be  able  to  express  myself  in  this  place. 

All  of  the  work  that  you  do  is  truly  so  inspirational  and  incredible. What  do  you  think  is  the  hardest  part  about  continuing  that?

Thank  you  so  much  for  joining  me.  Being  a  artist  and  how  you  feel.  I  think  the  hardest  part  about  consistently  releasing  creative  pieces  is  understanding  your  value  but  also  understanding  the  value  of  the  people  around  you.

I  think  as,  when  you’re  the  model,  everything’s  centered  around  you  and  how  you’re  feeling  and  what  you’re  getting  paid,  like  you’re,  you  know, the  experience.  you’re  getting,  but  when  you’re  really  the  creative  director,  when  you’re  really  at  the  top  of  that  situation,  it’s  more  about,  okay,  how  do  I  make  sure  these  people  that  are  helping  me  create  this  vision  that  I  have  feel  valued  and  feel, you  know,  I  see  the  best  of  our  abilities  and  feel  comforted  in  these  aspects.  I  think  that’s  one  of  the  hardest  things  because,  you  know,  obviously  in  this  world,  you  live  in  and  you  want  to  cut  down  on  costs  as  much  as  possible, but  also  it’s  like,  you  want  to  pay.  people  what  they’re  worth,  so  they  pay  for  what  they’re  worth.  I  like  saw  that,  it’s  like  trying  to  get  people  with  disabilities. 

What  has  been  like  your  biggest  inspiration,  both  in  fashion  and  music? 

I  played  football  in  college.  And  so  a  big  inspiration  in  my  fashion  sense  was  Odell Beckham  Jr.  Like,  he  was  getting  big  and  popular  in  football. His  outfits  on  and  off  the  field  were  always  the  same.  The  field  outfits  were  always  icy  and  dripped  out  with  the  signed  sneakers,  the custom likeness, you know,  how  he  used  to  do  it.

But  then  off  the  field,  it  was  also  him  showing  up  to  events drippy,  showing  his  style  off.  I  think  things  like  that  really  pushed  me  to  actually  work  towards  being  more  creative  with  my  outfits  on  and  off  the  field. In  terms  of  music,  I  think  somebody  that  really  inspired me was  Juice  Wrld,  I  think  I  will  say  “Lucid  Dreams”  came  at  a  time  that  I  needed  it.

And  I  think,  you  know,  just  that  being  his  day…  debut,  like,  hit  that  popped  off  for  him  and  that  was  the  one  that  caught  me  and  then  ever  since,  like,  I  listened  to  every  single  song  that  he  put  out  like,  that  was  someone  that  really  inspired  me  to  be  more  of  a  leader,  but  he  also  inspired  me  to  just  be  creative, I  don’t  think you  could  ever  say,  “Oh,  Juice  Wrld’s  gonna  rap  like  this  on  this  flow.”  It  was  always  something  completely  different  than  his  last  song,  something  completely,  you  know, new  but  it  had  the  same  feel,  the  same  environment  around  him,  right?  And,  you  know,  he  had  a  way  of  talking  about  like  really  hard  subjects  with  a  light  tone  that  made  him  want  to  party  while  you’re  listening  to  it, right?  Which  is  something  that  I  want  to  create,  but  also  different.  So  for  mine,  like,  I  definitely  don’t  take  as  much  of  the  drug  abuse  and  alcoholism  into  my  music. It’s complex  idealist,  you  know, abandonment. Heartfelt  pain.  The  concept  of, like,  where  you’re  supposed  to  be  and,   you  know,  like  flirting. I  want  to  do,  like,  really,  like,  take  those  archetypes  and  really  create  stories  in  my  music.  I  think  that’s  really  what  I’m  focusing  on  right  now.

I  think  that’s  really  the  beauty  of  music.  You’re  able  to  take  inspiration, and  take  ideas, while  also  interacting  with  your  own  personality,  your  own  blood, which is so  incredible  and  great  to  see  from  you. 

And  what  are  we? 

So  what  I’ll  say  right  now  is  there’s  going  to  be  an  influx  of  art, an  influx  of  modeling  and  an  influx  of  music.  Right  now  my  goal  is  in  this  2023.  year  are  to  get  three  good  releases  and  build  up  a  catalog  behind  them  so  that  I  have  a  lot  to  push  out  for  everybody, as  well  as  create  four  really  good  covers  and  magazines  to  release  out  to  the  public  and  to  collaborate  with  as  many  talented  artists  as  I  can.  Like  my  goal  is  not  to  get  up  there  by  myself, my  goal  is  to  bring  everybody  out  here  at  50  and  I  think  that  when  we  create  a  community  of  people  that  support  each  other  and  uplift  each  other  in  this  fashion  and  music  space,  that’s  when  we  really  drive, right?  Because  you’re  only  as  good  as  your  network,  and  it’s  only  as  good  as  how  many  people  you  have  with  you  in  your  team,  right?  And,  you  know,  what  they  like  to  say  is  network  federally,  don’t  network  forward.

Because  you  never  know  who  in  your  circle  is  going  to  be  the  next  one  up,  and  you’re  all  riding  together.  So  that’s  going  to  be  good.  there.  So,  it  just  supports  people  around  you,  it  supports  the  day  one,  it’s  going  to  come  the  day  zero, it’s  going  to  rock.  Well,  I  am  so  very  excited  to  see  what’s  next  for  Beyonce.  Everybody  should  be  on  the  watch  for  what’s  coming  next.  He’s  going  to  be  hitting  us  with  new  music,  have  sure  new  books, new  shoots.  So  please  be  on  the  lookout  for  him!

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Features

Feature: Alivia Wraith

Alivia Wraith

Miss Girl. How are you doing today, love?
I’m doing wonderful. It’s a gorgeous day for being the peak of winter.

So where does your inspiration for fashion come from? Because, you know, as an artist, I feel like fashion is a really great medium to express yourself.
That’s true. You know, I, in the fifth grade, on Halloween, I spent like a month making a milk carton costume from scratch out of a water heater box. I painted the whole thing by hand. So I’ve been designing my own things, just kind of making things up since I was very little. And then my hairstyles, I kind of just get created with it the same way I do with like music, painting, and I just make stuff up. And along the way, I’ve learned what I like and what I don’t like. It really helped me formulate my style. And I do get inspiration from like, inspirations that inspire me in music, also inspire my style. I like a girl that can do both, so I’m either dressed like this, or like big t -shirt baggy jeans. Yeah, I just kind of go with whatever I’m feeling in the mirror. I just make it up. I love that. No, I think, you know, it’s good to be able to do both, to do everything, you know?

You mentioned you get a lot of inspiration from your fashion and from music. So who are your top inspirations for music right now?
Totally. I want to say for right now, because it’s always evolving. changing. My main inspiration, the girl that’s like speaking to me right now, is Melanie Martinez. Just to see how far she’s got, she’s come from the get -go. She started performing on like Hollywood Boulevard and now she’s just evolved into this whole character. Her visuals go crazy. So definitely Melanie Martinez, Billie Eilish totally. I used to get told that I sounded like her when I did more of my airy, whispery vocals. So I started listening to her music and I found that she’s definitely, she speaks to me too. It goes all the way back to the 90s. I grew up listening to like Nirvana, Rage Against the Machine. So I have like a little grungy side to me too. Mazzy Star. She was like one of the first artists that I learned how to play her music on piano. So I have like, I pull from all genres. I love music and it just, in general, like I said, it’s always, it’s always changing. But if I could pick one person that’s inspiring to the most right now would be Melanie Martinez.
I can definitely see that. I also grew up listening to Melanie Martinez and just like seeing her music videos. She was very like expressive about herself the way she dressed and like I can very much that and what you give up too so and I love that.

I love you! So you mentioned, you know, learning how to play the piano and so I know back in November you had your first performance where you did piano live. How was that experience for you? I’m sure there was some nerves. Like how did you deal with that? What was that like? Tell us about it.
Thank you so much for like… recognizing that. It was amazing because I remember like one of my first memories back I wasn’t even walking it. I don’t know how old I was. My dad got me like a one-octave toy piano. I just remember the feeling I had when I touched it and and then I got keyboards but I’ve always played in my bedroom so there’s definitely a lot of nerves involved playing live through a live session on logic on stage with my interface plugged in. It was all new to me but it felt invigorating. My hands were shaking but it was really cool. I could feel the energy gravitating towards me that people were really like kind of stunned that wow like the sounds that we’re hearing she actually plays these on the keys in her room and like really does produce this music. It was it was exhilarating and I’m excited to do it more. I have a lot more songs that I’m gonna be playing live on keyboard. I have a guitarist so I’m coming back to like the live instrumentation. I think it’s really important to keep that alive. Yeah it felt amazing. I just I remember just like my hands shaking and I had like these nails on the other day and I realized like I can’t even have my nails done because otherwise it gets in way of the keys yeah but I’m excited to be able to do that and sing at the same time. It’s a great experience.

How do you unwind after your performances? I’m sure you know they can give an adrenaline rush.
I will say I started a sober journey not long ago I’m not counting the days because it’s too much pressure but that performance you spoke of where I played the keys live was actually my first show that I’ve ever performed 100% sober and although it was nerve-wracking I didn’t feel hungover the next day so my new my new sort of ritual before the show lots of tea I enjoy throat coat room temperature water no dairy I just really take care of my vocal cords about a week before and after I am so like how do I describe this I’m answering the phone the day after I know the fucking thank you okay we get it you have a car I’m I’m a big little bear the day after my show I don’t like answering the phone even though there’s like videos being sent to me I do enjoy hibernating a lot I isolate just to like recharge my social and energetic battery I listen to more sound frequencies than like actual music of lyrics I mean I really take care of my soul after I give it on stage the night before and it used to take me like four days to do that hibernation ritual but now that I’m not drinking or doing anything before my shows that’s gonna damage me it only takes like a day and a half for me to hibernate but I definitely like to keep to myself and hide a little bit after I perform now

That’s cool and you mentioned something about me listening to frequencies and stuff so I kind of like what is that about I know music I mean frequencies can be healing you know certain decibels and things like that so what is that for you how did you get into that?
A while back, I went to this music festival in 2015 called Lightning in a Bottle and there was a portion of the festival that provided you with sound healing and you would lay down and you would close your eyes and people would have sound bowls, all different types of musical instruments that gave you vibration, no lyrics, no sort of arrangement or production, just sounds from things and it was so healing that I looked into it and there’s frequencies in everything. Music is a vibration so a sound frequency is essentially just like a vibration in a certain tone. There’s brown noise, white noise. I like the 5-8 frequency. It supposedly, I don’t know a whole lot about it, but supposedly it does bring you peace and I, it might be placebo but I know that it’s worked for me personally. Just sound frequencies help you to stay calm, collect yourself. It also works for my dogs. When I leave the house, I’ll turn on sound frequencies and they will behave. So I know there’s something in that. I really enjoy listening to it. There’s some for abundance, negative energy, leaving the room. So it’s essentially like sound vibration like the way that Sage does to a room is the same way but with sound.

I think EDM is kind of the same way. There are not many lyrics, but the bass, you feel the vibrations and it really does something to you.
I’m getting goosebumps just like when you speak about it like that. Yes, absolutely.

It really sounds like you’ve been in performing for a really long time so how long have you been performing for?
I’m still a baby. It was towards the end of 2022 but it was really inconsistent. I was still trying to figure out my sound, my image, consistency. And then just last fall, I started getting booked left and right, still going on. I’ve had to turn down shows and I’m just like, it’s amazing to see how fast you can go from one way to another. I really haven’t been performing for that long but I know that it’s in me to continue to perform consistently for honestly the rest of my life, even if it’s in my own bedroom.

In just a few words, how would you describe your sound to someone who’s never listened to you before?
Emotionally driven frequency. I’m just thinking about if someone has never heard my music and it’s something that they were basing it off of those three words, they’re able to connect to emotion and they know about sound frequency. I feel that that really captivates my music a lot. I am like coming out with newer sounds and a lot of it is more instrument since my keyboards, ever since I got a new keyboard, it’s become more about the sound and the lyrics don’t need to be all throughout the sound. And emotionally driven being when you’re most inspired, like the strongest records I have out came from a very hurt place or a very happy place or I was inspired by somebody that I know and always the strongest records for me at least come from a very, very, very, heartfelt place. So emotionally driven is, I mean that’s how I moved too. I love to, I always tell this to people like who come to me like stressed out or come by to me like always move with love and that’s one of my mottoes and I feel like my music really captivates that too. Emotionally driven frequency. I’m just thinking about if someone has never heard my music and it’s something that they were basing it off of those three words, they’re able to connect to emotion and they know about sound frequency. I feel that that really captivates my music a lot. I am like coming out with newer sounds and a lot of it is more instrument since my keyboards, ever since I got a new keyboard, it’s become more about the sound and the lyrics don’t need to be all throughout the sound. And emotionally driven being when you’re most inspired, like the strongest records I have out came from a very hurt place or a very happy place or I was inspired by somebody that I know and always the strongest records for me at least come from a very, very heartfelt place. So emotionally driven is, I mean that’s how I moved too. I love to, I always tell this to people like who come to me like stressed out or come by to me like always move with love and that’s one of my mottoes and I feel like my music really captivates that too.

What does 2024 have in store for you?
That’s a loaded question, but like a really good one. I have a guitarist now. I have a sound engineer, a stage person that will like set up my aesthetic. I have a manager. So with that, there’s a lot of groundwork that I’ve been doing behind closed doors and there’s a lot of new sounds coming. I don’t want to say too much, but what’s in store is bigger than life. It’s bigger than me. And I just, my goal with everything that’s gonna happen for me and that’s gonna come out and be released into the world is, it’s not that I’m here, it’s how I made you feel. And all I want to do is just touch people with my music the same way that I was touched or the same way that I felt when I wrote it. I just want to make sure that, people, it’s how they feel when I’m in the room. I have a couple singles coming out and some pretty big shows coming up too. And I’m just gonna continue to create honestly all along the way.

Where is the next performance? Where should we go see you live?
It’s actually four days away. So I don’t know, like if that’s too soon or whatever it’s just to talk about it, but it’s adult only on sunset. The aesthetic is like 80s, 90s, soft core porn. It’s very sensual. Oh, like neon lighting. Yeah, it’s like really fun. And I’m on at 9 .30 PM. So it’s nice to have like a decent hour set time. Yeah, four days away, presale tickets available. And it’s also going to be my birthday performance. So it just happened to fall two days before my birthday. So I figured, well, I’m gonna play a show and then hibernate. This might as well be my birthday party too.

Where can we find you on social media platforms and to listen to your music?
Totally. So it’s Alivia Wraith is my name. Olivia with an A. It’s gonna be A -L -I -V -I -A and then W -R -A -I -T -H.

Amazing. Y ‘all better go check her out. Thank you so much for coming to speak with us today. I’m so excited to see what 2024 has in store for you.
Thank you. I’m honored to be in your presence. I’m honored to be here. Thank you guys for listening to me!

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