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Feature: Joeboy On Blowing Up Out Of Nigeria, Accumulating 2 Billion Streams, and Signing A Deal Through IG

Joeboy
Joeboy. Photo by Emily Nkanga.

With over 2 billion streams of his music, Joeboy is one of the most successful African recording artists today. Bursting on the scene in 2019 with afropop smashes “Baby” and “Beginning,” he released his critically-acclaimed debut album, Somewhere Beauty & Magic, in February 2021. 

His run of hits continued with “Sip (Alcohol),” which racked up over 400 million streams in just over a year, and “Contour,” which was recently named BET Soul’s “Vibe of the Week.” Joeboy was one of two African artists named this summer to YouTube’s Foundry Class Of 2022, which boasts Rosalia, Dua Lipa and Tems as alumni.

Recently, the Nigerian superstar has shared the official video for his latest single, the dancehall-inspired afrobeats banger “Likkle Riddim.” The single is set to appear on Joeboy’s forthcoming sophomore album Pon Deck, coming in early 2023. The track combines Joeboy’s patois-inflected lyrics and soulful production from Nigerian beatmaker P.Priime (Olamide, Wizkid) for an all-out bashment party banger. 

Terzel Ron sat down with Joeboy on behalf of Music Xclusives to chat through everything from making covers as a college student, signing to one of the biggest artists in the world in Mr. Eazi, manifestation, and even jollof rice.

Where are you right now?

Lagos, Nigeria.

You were born in Lagos, right? What brings you back?

Yes. Just around, making music, doing media promo and stuff for my latest release. 

First thing I want to ask you, and I think I know what you’re going to say, but I asked Mr. Eazi this question and he had his own answer – I want to know, Nigerian or Ghanian jollof rice?

That’s a tough one. The Nigerians are particular on party jollof rice. The Ghanian jollof rice is nice, but there’s a difference between homemade jollof and party jollof. Party jollof is special. It’s just different – they usually serve it at weddings or parties and stuff like that. 

You’ve been promoting your new single, “Likkle Riddim.” Is that what brings you over to Lagos right now?

Yes, normally I stay in Lagos but I’ve been touring a lot, so I’ve never actually been around. This is actually my first time dropping music while I’ve been around. People are loving it – it’s different from what I would normally do. The video drops in a couple of days. 

When I interviewed Mr. Eazi, he had nothing but great things to say about you over and over. Speaking of him, let’s go back to the early days for a bit to see how everything came together. It seems like a storybook tale – you meet one of your inspirations and all of your dreams start coming true. What was it like to receive that DM from him for the first time?

That’s like my big brother. I thought it was dreaming or something, because when my friends called me they told me ‘yo, Mr. Eazi commented on your video.’ I thought it was a prank, but I was online at that point. They were like, ‘I saw this comment from his verified Instagram account.’ I said ‘are you sure? I know when you were playing games with me.’

Wow. And then you checked your messages, and you saw a DM from him at the same time? 

Yes. He commented. I was trying to think of a message to send him in his DM while I was like, I got a message from him. He asked for my personal number. A few days before he reached out, I actually posted a picture of Mr. Eazi and Whisky. Two days after, he’s complimenting my work. And that’s just like a dream, to be honest. 

Well, that makes me believe. Do you believe in manifestation at all? 

Yes, I definitely do. Because I came to realize that everything that I think about actually happens. It will take a bit of time, take longer than I expect, but usually happens. I really believe in manifestation. I think those were like the crucial moments when I started really actively practicing my vision. So I started reading books and stuff about it. I just kept saying good things. I didn’t have any money, I didn’t have any connections. I just always visualized myself doing what I love. I am thankful to God.

Mr. Eazi then gave you the option to either take $5,000 or to make a song with him. It was a pretty tough decision for you. I know that you mentioned you only had about $50 in your account at the time. 

Yes, I had about $50 in my account. But I realized that if I worked with him instead of taking the money there was always a chance of working with him again. So I thought, ‘okay. What if I don’t take this money?’ And I just said I’ll bet on myself and I’m thankful that I did. Here we are, continent by continent.

I mean, how tempting was it to take $50k though? Because you’re in college at this point, and you know every college student across the world is broke. 

It was really tempting, but I just knew that I was making the right choice regardless of anything.

You kind of had to push for him to be in the video in addition to being in the song with you. Is that correct?

Yeah, because his offer, it was like, ‘do you want $5,000, or do you want to make a song and I’ll shoot the video for you?’ He also offered to help with promotion. So I was like, ‘okay, I’d rather shoot the video and promote it.’ And I told him I really like to have him featured on my song. I sent a bunch of songs to him and then finally found one that he likes. Like, he didn’t tell me that he liked the song, he just sent me the song that he liked the most. So that really helped me into the industry. Then after that I dropped my first smash. 

After that came out, did a bunch of doors start opening for you? 

Yeah, a lot of doors opened and I started connecting with a lot more people in the industry. So I had some form of attention already. Things just picked up from there. 

Did you have to leave school at that point because you got too hot?

Everything happened at the right time. I was almost done with school already, so it was perfect timing. When Mr. Eazi came through my Instagram, he said the cover was fire, all of that.

But it was a cover, right? It was a cover of Ed Sheeran’s “Shape of You.” It wasn’t an original song? 

The idea was to gain an audience at that point. So maybe you’re on to a website or see somewhere and say, ‘okay, there’s a big song I already love.’ You might want to listen to it, and it’s really nice. Then you know where I am and can follow me to see what I’m doing. Then, I dropped my first single. We put it up and people were loving it. I think that’s why I got my first real fan base for my original songs.

So that was your strategy, to blow up? Was it like an actual strategy that you had, to say ‘I’m going to make a cover and then drop singles.’ 

Yeah. And my family, they were excited. My family is a music loving family, so they understand that if you are chasing your dreams, you’re doing something productive, and you can take care of yourself, go ahead. My mom just made me finish school. Yeah. So they were supportive. I think they found out around 2014. 

Did they ever try to push you into a certain career path or a certain career field? I remember even after I was just, like, on the come up, but I was getting some information and some attention, and then my dad used to send my TV and stuff to his friends around.

My son, he does a job around, so he always encouraged me to walk in the office and stuff like that. But I really do know making music, and thankfully, things picked up before. 

Now you’re 25, is that correct?

Yes. This is all about five years ago. I mean, 

Do you ever get a chance to just look back at the last few years and just think about how much things have changed? Now, you’re actually one of the biggest artists in the world.

When I finished. Right now. Now I have over 2 billion streams. That’s crazy. I remember when I said when I had a thousand, I was so happy about that.

I should ask, too. When you made that “Shape of You” cover, was it blowing up on Instagram? Was it gaining steam? 

It was, yeah. Just during COVID. I wasn’t getting, like, big money, but I was getting paid something. I would actually just show up and perform a cover of a popular song and stuff to get money. People knew the songs. I was in university at that point, while I was in class people would ask me ‘dude, what’s up? You made that cover, right?’ 

In this music journey, when did you finally become financially stable on your own to finally say, ‘okay, I can really make a living from music?

I think early 2019. I wasn’t taking any money from my parents and stuff like that. About a year and a half into all of this.

You just kicked off your first major tour this year in the United States. What was it like to tour in the United States?

My first time was fun. Americans love to party, so it was, like, an amazing time. But it was also hectic because I was traveling, like, by playing in. America is like a really big country, so boy, I enjoyed it. It was really fun. I went to New York, Los Angeles. I did Chicago. I went to Washington. I did Colorado and Denver. 

What are the things that keep you grounded at this point? 

The fact that, like, a long way ahead for me. I know that there’s so much greatness I could achieve now. Right now, I’m just working. I’m trying to be one of the most known artists in the world, and I know that. But I stay consistent, and I always aspire to better my craft and my music and, like, just everything that I do. So that kind of keeps me grounded. But I know I’m not stopping. I don’t intend to stop anytime soon. I want to be, like, dominant for more than ten years. I still want to be really around 10-15 years from now. I just want to be one of those people that last generations.

Who are your inspirations at this point? The people that you look to like, ‘hey, I want to have a career similar to this.’

Yeah. So right now, the Weekend, and there’s this artist from Belgium. His name is Stromae. I’m one of his biggest fans possible. And of course, we all love Drake. Those are some of the people that inspire me right now. I need to make sure that I send Instagram DMs a lot in order to network.

Is there any pre-show ritual that you have before you perform?

Yeah, so I have my vitamin shots. My energy is high. I just make sure that I’m in a good one. Yeah. You do any sort of vocal warm ups or anything like that, or you got it. I do every night by sleep. I try to hit some notes and stuff like that here and just make sure my voice is ready for their head.

For an up and coming artist that looks up to you, you’re the biggest inspiration in the world. What would you say to them? Someone who is also making music, just trying to find their way.

I’d say don’t stop being consistent. Be yourself. Don’t follow trends. Trends can get you hot, but not forever. To actually stand the contest of time, don’t follow trends. Focus on making music that is true and original to you. Remember, stay consistent and don’t get lost in the high. Never get lost in the hive. That’s one thing when you never get lost in high. Keep on working on patching yourself. Like, even if you have, like, a particular feeling, trust your instinct. 

Whenever we’re young, we dream about life long term. How close would you say you are to your life goals? Like we mentioned, you’re one of the biggest artists in the world already at such a young age.

I keep getting way more blessings than I expect. I’m thankful. And right now, I just focus on being a better person. Like, I focus on being a better version of myself. And I know that everything is going to fall into place. So I no longer like, place expectations. I just like being myself, but I’m doing way better than I expected. Actually, like, ten years back, I didn’t know I was going to be this big. Thanks to God. I just want to be huge like the Weekend, like Drake. 

Stream Joeboy’s “Likkle Riddim” below.

Digital Cover

Feature: Ray Garrison (Silos Band)

Ray Garrison is a writer, producer, and EDM DJ based in Los Angeles, CA. The multi-dimensional artist blends the genres of Pop, Heavy Metal, and Nu Metal. In 2022, the Garrison teamed up with David Rhemann, the drummer for Grandson, to create the Silos band. 

The band includes members Philip “Proto” Nielsen (bass), Nick Dromin (guitar), and Ramon Blanco. They are currently signed to Judge & Jury Records and released their first single, “Flowers” – a new take on Miley Cyrus‘ acclaimed hit – on March 17, 2023. 

Sound of U Live caught up with Silos frontman Ray Garrison to talk about his musical journey, upcoming projects, and more. 

When did your music journey begin?

I wanted to be able to record myself playing guitar and uh like I was listening to Blink-182, and I wanted to like the guitar melodies that made me feel like I was high or something so I was like I wanted to be able to do that myself and make it home. Iit really just started with me wanting to be able to listen to myself and then later I was like, ‘oh it would be cool if other people listen too.’

Who are your top three inspirations?

Blink 182, Eminem and Bring Me The Horizon.

When did you begin taking it really seriously?

When I was 16. I would drive home from private school and there was this pro audio shop that was on the way home in downtown Atlanta. I knew that like all the big Atlanta producers got their gear from there, like Jermaine Dupree, Bush Walker, all these big time guys. I would just stop in there and look at stuff and then I would eventually show the guy at the front of my demos and he was like, ‘oh this is cool.’ That was where it started and then I learned a lot from them.

Were you self-taught from there?

Yeah, you know, I was a combination of self taught and then every time I went into the studio to record I like was a mutant fly on the wall. I was extra attentive and asked a lot of questions. Just like information. 

When did you join Silos? 

Silos was born in November of 2022. I was a solo artist, and then my friend David just parted ways with Grandson, and he wanted to be in a project that was more oriented around a band. And at the time, I needed a good drummer, and I really liked David.

I’d known him for years, and I always wanted to work with him. So we kind of had a meeting, a lunch, and then decided to start working on a new project. And almost instantly, I knew I was going to no longer do a solo artist thing.

And I was going to just mix. Just like natural chemistry.

Do you guys have any music coming out for the rest of the year?

We got a song coming out in June with DJ, with someone coming out in July with Escape the Fate. Nice. The title of the next one is ‘Hold Me Close.’ Right now, we’re putting out all singles from the album. So, I think that album is going to drop in the fall. It’s going to be on vinyl and CD.

Are there any dream collaborations that you have?

I’d love to do a song with Oli Sykes from Bring Me the Horizon. I’d say it’s a closer goal, within two years. 

Is there anything that you think people should know about you?

Yeah, we have an awesome fan base emerging. We have a Discord where we’re in touch with our fans and kind of have a continuous conversation. So I’m going to plug that. “Silos Fandom.” There’s a link for it on our Instagram stories highlights.

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Features

Feature: Devon Thompson

Devon Thompson

What  are  you  looking  forward  to  the  most  in  2024? 

No  bullshit.  No  bullshit  2024.  That’s  what  I’m  looking  forward  to. I’m  gonna  like  leave  all  the  negative  stuff  behind  and  like  try  and  change  my  mindset  about  certain  things.  So  I  feel  like  that’s,  and  also  work  harder  and  practice  more. Just  be  more  disciplined  within  myself,  I  think. 

Can  we  say  what  those  certain  things  are? 

Yeah,  practice  sitting  down  and  practicing  my  guitar  every  single  day  more. Because,  it  gets  hard  like  when  you  play  shows  it’s  easy  to  just  like  only  play  when  you’re  at  shows  or  during  band  practice  for  me  I  want  to  sit  down  and  be  disciplined  also  not  beat  myself  up  over  stuff  that  I  can’t  control.

A  lot  of  people  are  really  upset  with  themselves  when  they  like  especially  living  here  when  you  feel  like  and  you’re  an  artist  and  you  feel  like,  ‘God,  I  wish  I  was  doing  more.  I  wish I  could.  Why  don’t  I  have  this,  why  don’t  I  have  this,’  like  you  can’t  control  that  the  only  thing  you  can  control  is  your  personal  growth  and  what  you  put  into  it  and  like  you  know  if  if  you  got  something like  it  you’ll  get  it  out  if  you  really  work  hard.  You  can’t  just  sit  around,  you  can’t  expect  it  to  come  to  you.  You  have  to  work  for  it.  I  think  that’s  a  really  good  piece  of  advice  to  give  artists  in  general  because  you  know  we’re  in  a  new  game  social  media,  and  a  lot  of  it  is  like  creating  content  yourself,  and  I  know artists are making  a  lot  more  of  their  own  music  videos in  a  way  that  I’ve  never  seen  before,  have  you  noticed  that?  – I  have  noticed  that  because,  you  know,  TikTok  did  that.  TikTok  made  like  making  your  own  mini  music  video  a  thing.  So  I  actually  think  it’s  amazing  because  it  allows  artists  to  have  more  freedom  with  what  you  do.

I  think  that’s  really  special  and  it’s  really,  but  it’s  also  really,  really  hard to  do  that,  because  this  is  what  you  have  to  do. Every  day,  I’ve  struggled  with  that.  I  used  to  hate  it  and  now  I’ve  like  changed  my  mindset  we’re  like  no  I’m  gonna  like  do  this  and  embrace  it  and  really  show  people  like  what  I’m  about.

 I  think  everything  is  easier  when  you  have  a  team  of  people  and  people  who  just  really  like  add  to  your  circle  as  time  goes  on.  They  see  your  mission  and  your  vision.

Has  it  been  easy  for  you  to  find  your  team?

It,  surprisingly,  has  been  easy.  It’s  because  I’ve  been  putting  myself  out  there.  It’s  been  easier.  And  I  have  a  wonderful  team  that  I’m  working  with  right  now  already.

But  I’m  always  looking  for,  like,  expansion.  We  need  more  people  involved.  We  need  all  the  people  involved.  You  know,  your  fans  are  your  team.  You  know,  you  are  your  team.  Like,  everyone  a  part  of  it  is  important.

So,  like,  that  being  said,  I’m  always  looking  for  new  kingdom.  to  work  with  and  being  over  minded  So  like  I  feel  like  it’s  easier  now.

What  other  goals  do  you  have  for  the  year? 

My  goals  are  to  be  be  more  social.  I  can  easily  double  down  and  just  just  be  by  myself  and  working  on  stuff,  but  my  plan  this  year  is  to  make  more  friends  and  to  be  more  social with  my  family,  friends  and  with  new  people.  I  push  myself  further  this  year. My music  breaks  down  barriers  and  standards  for  female  guitar  players.  It’s  a  big  one,  because  we’re  still  it’s  still  really  stigmatized.

Talk  to  me  about  that  stigma  that female guitar  players  face.

So  many  women  are  scared  to  play  guitar,  and  a  lot  of  them  tell  me  they’re  like  I  am  too  scared  to  get  up  there  and  play  it  or  even  if  they  do  play  if  they’re  like,  um, ‘I’m  the  rhythm  guitar  player,’  or  whatever. You  don’t  see  a  lot  of  female  guitar  players  out  there  because  it’s  so  stigmatized.  If  they’re  not  like  an  insane  shredder  people  are  like  you  got  them  stuck  it  happens  so  much  and  i’m  a  Gibson  sponsored  artist,  so  i  they  saw  something  in  me  that  gave  me  hope  to  keep  pushing  myself  so  now  i  tend  to only  play  in  three  pieces. I’m  the  lead  guitar  player  and  lead  vocalist  this  year. That’s  what  I’m  going  to  push  on  people  because  I  have  some  really  not  that  good  like  okay  like  that’s  fine.

 It  used  to  get  to  me  and  now  I’m  like  just  use  that  to  practice  practice  and  be  disciplined  and  safe  off  it  just  do  it  you  know  that’s  what  I’m  doing. 

Do  you  think  that  female  artists  in  general  also  get  that  sort  of  stigma  and  is  it  coming  from  the  butthurt  men?
Absolutely.  Yeah,  no  totally.  It’s  the  main  the  main  thing  like  I  get  comments  online  that  are  like,  you  know  They  can  be  really  really  derogatory  and  and  it’s  you  know  what  it’s  Generally  men  or  very  jealous  women  who  don’t  like  themselves  and  hate  their  lives. And  I’m  like,  ‘why  do  girls  girls  hate  me?  Why  do  certain  men  hate  me?’

And  it’s  nothing  that  you’ve  done.  It’s  just  you  have  to  remember  that  there  are  people  that  just  love  to  hate  you  out  there.

They  love  it,  especially  because  you’re  doing  what  they  want  to  do.  They  want  to  do  what  you’re  doing.  And  you  just  have  to,  like,  you  literally  just  have  to  understand  and  recognize  the  personality  traits.  They’re  like,  no, that  is  not  a  person  who  is  cool  or,  like,  wants  to  help  or  even  knows  what  they’re  talking  about.  about,  you  know  what  I  mean?  Tell  us  a  bit  about  the  music  that  you  have  dropping  this  year  though.  Do  we  have  anything  to  look  forward  to  in  the  first  few  months?  Actually,  I  have  a  new  single  coming  out  in  like  a  week  and  a  half. And  my  goal  for  this  year  is  to  have  a  songwriter  and  I  want  to  be  a  part  of  it.  really,  really  creative  with  what  I’m  doing  this  year.  All  my  music  videos  are  like  mini  movies  type  situations, like  the  Twilight  Zone  kind  of,  and  I  like  creating…  I  really  just  want  to  pay  homage  to  the  universe  and  a  whole…  I  mean,  to  put  it  simply,  a  sort  of  vibe  on  everything.

 Like  with  my  branding,  with  my  merch,  like  this  is…  is  I  don’t  know  if  you  can  see  it  – oh  I  have  a  lot  of  teeth  in  in  like  my  merch  stuff  like  that  and  in  my  songs  just  like  really  Really  visceral  and  really  guttural, but  also  have  been  also  with  an  imperial  edge  And  I  want  my  music  videos  to  translate  that  it’s  gonna  mean  soon  So  I  want  to  be  cohesive  so  new  singles  out  and  then  we’re  gonna  have  and  I  have  a  lot  of  music  dropping  this  year.  And  I’m  playing  a  lot  of  shows  shows  and  that’s  what’s  been  happening  this  year  So  yeah  in  January  17th.

 What’s are you releasing?

It’s  called  I  love  you,  but  it  hurts  like  hell.

Who  are  some  of  your  favorite  musical  inspirations  from  Los  Angeles?

 Well,  I  don’t  don’t  sound  anything  like  her,  but  I  love  Phoebe  Bridger’s  ability  to  be  anti.  So  like  what  LA  is  not,  and  I  think  that’s  really  cool.

 So  I  like  that  she  can  do  that.  How  about  some  of  your  most  influential  artists  that  you  listen  to  growing  up  that  have  really  kicked  yourself?  Yeah,  growing  up.  Blondie  is  a  big  one  for  me.

 I  have  a  lot  of  80s  music  and  70s  music.  has  really  shaped  what  I  do.  So  Blondie  and  then  a  big  big  goth  like  inspiration  to  me,  Suzy  and  the  band  she’s  really  big  and  then  some  newer  stuff  like  or  kind  of  newer  some  like  some  deftome  stuff  some  my  bloody  Valentine  stuff  and  it’s  harder  for  me  to  find  newer  inspirations  just  because  like  I  don’t  know  it’s  just  it’s  it’s  hard  it’s  hard  for  me  and  then  uh  yeah  so

 those  are  some  of  my  inspirations  for  sure.  Dice  was  there  anything  else  that  you  want  to  grab  about  before  being  grabbed?  Yeah  I  think  that  a  lot  of  people  don’t  talk  about  again  what  I  said  before  about  how  disparaging  this  can  be  and  how  how  much  self -doubt  can  be  involved  with  this  um  and  I  have  been  my  worst  enemy  base  in  doing  this  and  um  you  know  my  I  think  a  lot  of  that  has  to  do  with  people  you surround  yourself  with.  You  can  tell  who  really  supports  you  and  who  doesn’t  and  who  are  out  to  get  you,  who  poses  your  friends,  but  they’re  not.  Make  sure  you  surround  yourself  with  loving  people  and  people  who  value  you  really.

 Some  talk  about  it  enough  here,  especially  with  people  who  aren’t  from  here  and  who  are  from  here.  It’s  just  like  both.  So  find  the  right  people  who  lift  you  up.  Both  of  you  guys  are in  a  relationship  sort  of  thing.  And  also,  just  walk  out  of  the  bullshit.  It’s  what  I’m  going  to  do  this  year  and  I’m  going  to  work  on  it.

 So  for  everyone  who’s  struggling  out  there  with,  you  know,  artist  identity,  sort  of  the  like,  “What  am  I  doing?”  You’re  here  for  a  reason,  you’re  here  for  a  reason.  And  just  believe  in  yourself.  Believe  in  yourself.

 Don’t  talk  but  thank  you  for  your  time.  Thank  you  so  much.

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Features

Feature: Leonte

Leonte

Leonte here! Tell us a little bit about the different things that you do. 

Yeah, so I mean, first and  foremost, I’m a person. And I like to be that way. I come with a lot of emotions and a lot of  ideas and feelings that I bring into my art and my work. I’m a model. I love to create very vivid images and stuff with posing and stuff like that. I’m also a creative director for a magazine called Lex Style Mag. It’s about creating a vibe between fashion and music, and really creating a home for that to collaborate and become real is something important for us.

But I also make music. I’m a singer. I make like alternative R&B, pop and rock vibes. I’m really just taking all of those and really just adding my own spice into it, adding a little bit of me and really my goal with that music is to create an environment and create an  environment where people can feel emotions that they may not you know be privy to or may not  have understanding of but you know they can empathize with the pain, empathize  with  the  joy,  empathize with the yearning, love, right? I want to create an environment that you  can experience those things safely amazing so how long have you been doing modeling yeah  so I’ve been modeling for 10 years I’ve been singing all my life I started off in my church choir  shout  out  yeah  so  for  like  most  people  that  started  off  in  the  church  like  singing  was  a big part of my life it was a big  part of my life I expressed myself. I started making my own  music physically about a year and a half, two years ago, is when I actually started that.

How has your journey in fashion really impacted your journey into music? 

Honestly, I think the fashion in the music industry is so interwoven that it was like a seamless  transition. I went from, you know, trying to figure out how to… create very vivid pictures and, you know,  how to do really crazy poses to, like, saying, “Well, how do I create a vivid sound with my voice?

If I do this type of movement while I’m singing, will the sound come out differently from this?”  Right? So everything just kind of translated differently, right? Saying like, “Okay, well, when I  do this performance, I want to wear this type of outfit  so  that  it  conveys  this  message while I’m performing this  song.”  Right?  Really  aligning  the  fashion  with  the  music  and  the  tone  with  the  environment  to  create  a  full  image  and  a  full  picture  is  kind  of  where  that  fashion  piece  really  really  locked  me  in.

As you said, you are now involved in the magazine. What has it been like going from  being the model to being the subject and actually having that creative control?

Honestly, becoming  the  creative  director  of  Lex  Style  magazine  is  one  of  my  biggest  accomplishments  today.  I  think  being  in  charge  of  the  visual  outlook  of  a  project  such  as  Lex Style  Mag has  put  a  huge  weight  on  my  shoulders  that  I’d  love  to  take  on. It’s really  giving  me  the  opportunity  to  take  my  wildest  dreams  and  put  it  out  into  a  visual  medium  and  share  it  with  the  world  is  something  that I  don’t  take  lightly.  I  think  it’s  something  that  takes  a  lot  of  time  and  effort,  it  takes  a  lot  of  attention  and  I  think  because  of  that  I’ve  been  able  to  take  all  of  my  years  of  modeling  and  understanding  what  poses  look  good  and  what  poses  don’t.

Kind  of  the  energy  behind  the  photo  and  what  clothes  will  look  good  and  what  poses.  I’ve  been  really  able  to  create  really  detailed  outlines  of  like  this  that  I  want  to  create  and  I  think  that’s  something  that  you  know  I’m  looking  to  bring  out  the  best  in  myself  for  this  magazine  and  for  others. I  also  do  freelance creative direction  for  other  brands, so  it’s  like  always  fun  to  be  able  to  express  myself  in  this  place. 

All  of  the  work  that  you  do  is  truly  so  inspirational  and  incredible. What  do  you  think  is  the  hardest  part  about  continuing  that?

Thank  you  so  much  for  joining  me.  Being  a  artist  and  how  you  feel.  I  think  the  hardest  part  about  consistently  releasing  creative  pieces  is  understanding  your  value  but  also  understanding  the  value  of  the  people  around  you.

I  think  as,  when  you’re  the  model,  everything’s  centered  around  you  and  how  you’re  feeling  and  what  you’re  getting  paid,  like  you’re,  you  know, the  experience.  you’re  getting,  but  when  you’re  really  the  creative  director,  when  you’re  really  at  the  top  of  that  situation,  it’s  more  about,  okay,  how  do  I  make  sure  these  people  that  are  helping  me  create  this  vision  that  I  have  feel  valued  and  feel, you  know,  I  see  the  best  of  our  abilities  and  feel  comforted  in  these  aspects.  I  think  that’s  one  of  the  hardest  things  because,  you  know,  obviously  in  this  world,  you  live  in  and  you  want  to  cut  down  on  costs  as  much  as  possible, but  also  it’s  like,  you  want  to  pay.  people  what  they’re  worth,  so  they  pay  for  what  they’re  worth.  I  like  saw  that,  it’s  like  trying  to  get  people  with  disabilities. 

What  has  been  like  your  biggest  inspiration,  both  in  fashion  and  music? 

I  played  football  in  college.  And  so  a  big  inspiration  in  my  fashion  sense  was  Odell Beckham  Jr.  Like,  he  was  getting  big  and  popular  in  football. His  outfits  on  and  off  the  field  were  always  the  same.  The  field  outfits  were  always  icy  and  dripped  out  with  the  signed  sneakers,  the custom likeness, you know,  how  he  used  to  do  it.

But  then  off  the  field,  it  was  also  him  showing  up  to  events drippy,  showing  his  style  off.  I  think  things  like  that  really  pushed  me  to  actually  work  towards  being  more  creative  with  my  outfits  on  and  off  the  field. In  terms  of  music,  I  think  somebody  that  really  inspired me was  Juice  Wrld,  I  think  I  will  say  “Lucid  Dreams”  came  at  a  time  that  I  needed  it.

And  I  think,  you  know,  just  that  being  his  day…  debut,  like,  hit  that  popped  off  for  him  and  that  was  the  one  that  caught  me  and  then  ever  since,  like,  I  listened  to  every  single  song  that  he  put  out  like,  that  was  someone  that  really  inspired  me  to  be  more  of  a  leader,  but  he  also  inspired  me  to  just  be  creative, I  don’t  think you  could  ever  say,  “Oh,  Juice  Wrld’s  gonna  rap  like  this  on  this  flow.”  It  was  always  something  completely  different  than  his  last  song,  something  completely,  you  know, new  but  it  had  the  same  feel,  the  same  environment  around  him,  right?  And,  you  know,  he  had  a  way  of  talking  about  like  really  hard  subjects  with  a  light  tone  that  made  him  want  to  party  while  you’re  listening  to  it, right?  Which  is  something  that  I  want  to  create,  but  also  different.  So  for  mine,  like,  I  definitely  don’t  take  as  much  of  the  drug  abuse  and  alcoholism  into  my  music. It’s complex  idealist,  you  know, abandonment. Heartfelt  pain.  The  concept  of, like,  where  you’re  supposed  to  be  and,   you  know,  like  flirting. I  want  to  do,  like,  really,  like,  take  those  archetypes  and  really  create  stories  in  my  music.  I  think  that’s  really  what  I’m  focusing  on  right  now.

I  think  that’s  really  the  beauty  of  music.  You’re  able  to  take  inspiration, and  take  ideas, while  also  interacting  with  your  own  personality,  your  own  blood, which is so  incredible  and  great  to  see  from  you. 

And  what  are  we? 

So  what  I’ll  say  right  now  is  there’s  going  to  be  an  influx  of  art, an  influx  of  modeling  and  an  influx  of  music.  Right  now  my  goal  is  in  this  2023.  year  are  to  get  three  good  releases  and  build  up  a  catalog  behind  them  so  that  I  have  a  lot  to  push  out  for  everybody, as  well  as  create  four  really  good  covers  and  magazines  to  release  out  to  the  public  and  to  collaborate  with  as  many  talented  artists  as  I  can.  Like  my  goal  is  not  to  get  up  there  by  myself, my  goal  is  to  bring  everybody  out  here  at  50  and  I  think  that  when  we  create  a  community  of  people  that  support  each  other  and  uplift  each  other  in  this  fashion  and  music  space,  that’s  when  we  really  drive, right?  Because  you’re  only  as  good  as  your  network,  and  it’s  only  as  good  as  how  many  people  you  have  with  you  in  your  team,  right?  And,  you  know,  what  they  like  to  say  is  network  federally,  don’t  network  forward.

Because  you  never  know  who  in  your  circle  is  going  to  be  the  next  one  up,  and  you’re  all  riding  together.  So  that’s  going  to  be  good.  there.  So,  it  just  supports  people  around  you,  it  supports  the  day  one,  it’s  going  to  come  the  day  zero, it’s  going  to  rock.  Well,  I  am  so  very  excited  to  see  what’s  next  for  Beyonce.  Everybody  should  be  on  the  watch  for  what’s  coming  next.  He’s  going  to  be  hitting  us  with  new  music,  have  sure  new  books, new  shoots.  So  please  be  on  the  lookout  for  him!

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